Building trust with your stakeholders continues to be the biggest opportunity for your brand in 2018. Declining trust in society’s institutional pillars (media, government, business and NGOs), underscores the vast possibilities available to those who build credible, trustworthy relationships and businesses.
If you connect with your audiences using authentic, fact-based communications, you’ll continue to stand out.
Research tells us that consumers are craving brands that:
- Connect with them on an emotional and personal level. Be your true self consistently in your communications and messaging.
- Are purpose-driven, but not politically motivated. Your brand is about you and should reflect your core values and purpose. Anchor your decisions and communications in your core values – use them to help guide your business amongst the noisy communication landscape.
- Build meaningful communities. Cultivating a loyal audience begins with creating a sense of belonging. Given the fragmentation of our current culture, brands that bring people together and create community will thrive. Social Media Examiner offers four tactical tips for building engaging social communities that can be applied across social platforms.