Back when I launched my website, I received so many compliments on my head shot. I thought I’d share a few tips for taking a standout photo.
Highlight your personality and convey your values.
This is more than a photo - it should be an instantly-recognizable representation of your brand. Put some thought into how you want to be viewed. Do you want to be seen as professional, friendly, approachable, and/or trusted? Brainstorm a couple of values that are most important to you and use these to guide the process.
Be sure to share your vision with your photographer.
A photographer’s online portfolio is an excellent way to determine if his or her style matches your point of view. After you’ve narrowed down your options to a handful, call each photographer and ask about their pricing and approach. You two should have some chemistry and a shared vision.
Plan your wardrobe ahead of time.
Select styles that reflect your personality. For example, if you’re aiming to convey a relaxed look, select casual clothing, rather than a suit. Avoid clothing that’s too baggy or has a bold pattern or shiny texture. I also recommend investing in hair and makeup services; often photographers can provide some great recommendations.
Once you’ve received your proofs, select one or two photos to use consistently, including on your website and social media accounts. The purpose of your head shot is to create a visual recognition of you and your brand across communication platforms.
Ready for free tidbits, insights, and reflections that I use with my clients every day to help their brands? Jump on the list to receive my quarterly newsletter.